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A brand is a promise. Whether it is your company’s brand or a personal brand, your brand is transmitting a certain message and promise to your audience. Make sure that you are clearly articulating that brand and making it easy for your audience to understand.
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While it may seem counterintuitive, you don’t necessarily want to cater to the largest audience possible. If you cater to all, you connect with none. Therefore, don’t hesitate to target a very granular audience. Doing this, you’ll be able to build extremely strong connections, thereby allowing you to expand out from there.
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Social media is all about initiating a conversation. Rather than being “salesy,” it is about starting a discussion about relevant issues. By leading with this perspective and providing significant value, you are much more likely to accomplish your marketing goals.
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Don’t forget that people connect and work with people. Behind every company or organization are people that are laser-focused on helping customers or users. That being said, some companies or organizations tend to forget this fact and communicate in a monolithic or stiff tone.
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It’s critical to jump right in. There are plenty of reasons why you want to put off your brand building for “another day.” The sooner that you get started, the quicker that you will see the benefits.
This is a great episode if you are looking for better ways to connect with customers and prospects. Stories can help you get there, so definitely implement the insights and advice discussed in this conversation.
Amy Blaschka is a social media ghostwriter and career storyteller. She helps leaders craft their stories to communicate and connect better. As she puts it, Amy has made a career offering “stories as a service.” From her film degree to three decades spent branding products, places, and people, Amy has always understood the power of weaving a compelling tale. Among many other things, she is a contributor to Forbes’s leadership vertical.
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