Your best marketing isn’t you paying for all of your brand’s ads. It’s when your customers tell others you’re who they’re doing business with—word of mouth.
And the only way to make that happen is to create an experience that makes them want to talk about you.
This is sage advice offered by Shep Hyken.
Shep is a customer service and experience expert, keynote speaker, and New York Times bestselling author of seven books on delivering amazing customer service, managing the customer experience, and creating customer loyalty. For the last 40 years, he has dedicated his time to creating that customer experience that gets people to want to come back.
If you’re searching for ultimate guidance on how to build loyal relationships with your customers, listen to this friendly conversation between Ruben and Shep. Stick around to learn about the Six Convenience Principles that Shep has identified for setting yourself apart from the competition.
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